About the Client An Ahmedabad-based fintech product company offering instant lending solutions to banks and financial institutions. The platform enables...
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About the Client
A US-based global beauty and cosmetics brand with over $1.5 billion in annual revenue, known for its strong international presence and premium product portfolio. As part of its global expansion strategy, the company initiated its India Global Capability Center (GCC) to strengthen technology and operational capabilities.
The client aimed to establish a fully functional GCC in India to support digital transformation, product development, and business operations. This required rapid and large-scale hiring across multiple functions within a defined timeline.
Industry Sector: Global Beauty & Cosmetics Brand
Domain: Digital Commerce, Enterprise Systems & Operations
Challenges
As the client entered the Indian market to establish its GCC, the hiring process faced multiple complexities due to market unfamiliarity and internal process gaps.
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- High candidate drop-offs as the brand was relatively unknown in India
- Difficulty in explaining complex CTC structures, leading to confusion and offer rejections
- Internal hiring struggled to position global credibility effectively to local talent
- Lengthy hiring cycles (45–60 days) resulting in loss of strong candidates
- Inefficient assessment platforms affecting evaluation quality
- Several roles remained open for months without successful closure
Solution (Big Social Recruting Approach)
To address these challenges, we deployed a social-first and market-aligned recruitment strategy, tailored specifically for India GCC hiring and candidate expectations.
- Leveraged social recruitment channels to access high-quality passive talent
- Repositioned the company’s brand by clearly communicating its global presence and growth vision
- Simplified and localized CTC communication to align with candidate understanding
- Streamlined interview coordination, reducing hiring cycle by 15–20 days per role
- Recommended and implemented more effective assessment platforms
- Ensured transparent communication and continuous engagement to build trust and reduce drop-offs
- Maintained regular stakeholder updates and alignment meetings for smoother execution
Impact
- Successfully built a multi-functional GCC team within 9 months
- Achieved near 100% offer-to-join conversion rate
- Reduced hiring cycle by 15–20 days per role
- Significant drop in candidate attrition during hiring process
- Enabled faster operational readiness for India GCC
Roles Hired
- Mobile & Web Application Developers
- SAP Consultants
- CRM & Custom Application Specialists
- HR & Talent Acquisition Team
- Operations & Support Teams
- Admin & Backend Functions
- Product & Solution Specialists
Client Testimonial
“Working with the Big Ideas team has been an amazing experience. The way they understood our requirements and delivered across multiple mandates was truly impressive. Their structured approach, regular updates, and seamless coordination streamlined our entire recruitment process.
Within a year, we hired dozens of candidates through them, and almost all are successfully working with us today. Achieving close to 100% conversion is exceptional for any recruitment partner. Amazing work by the team.”
— Country Head, India
Key Takeaways
- Social recruitment is highly effective for new market entry hiring
- Localized communication improves candidate conversion rates
- Faster processes + transparency reduce offer drop-offs significantly
- GCC hiring requires a strategic and structured recruitment approach
About Big Social Recruiting
Big Social Recruiting, a flagship brand of Big Ideas Social Media Recruitment Pvt. Ltd., is the world’s first social tech recruitment company focused on hiring top technology and business talent across global markets.
We specialize in leveraging social media-driven talent acquisition strategies to connect organizations with high-quality passive candidates, delivering faster closures, better conversion rates, and consistent hiring outcomes.
With deep expertise in GCC hiring, global expansion support, and niche tech roles, Big Social Recruiting enables companies to build high-performing teams with speed, precision, and reliability.
